John Elkington has been a one man tour de force. Approaching four decades working in the corporate world on numerous CSR, sustainability, innovation, and social change fronts, he’s had privileged access into the headspace of upper management, as well as the pulse of evolution of social movements in recent years. In a Forward Thinking exclusive, we caught up with Mr. Elkington to discuss developments globally, and progress on sustainability issues in Asia Pacific.
John Elkington: There has been much discussion in ‘deep ecology’, academic and related circles over the years about the prospects for a ‘steady state economy’. My view is that, while this may be – indeed has to be the ultimate long-term objective – demographic pressures mean that we will be forced to grow parts of the economy for quite some time. And breaking down the economic and business models we inherited from the 19th and 20th centuries and creating new ones fit for purpose in the new century will mean enormous, disruptive transformation processes that, I find, ‘steady state’ deflect the mind from.